Strategic Investments Driving Saha Group's Digital Future

DISCOVER THE COMPANY

Business Strategy

EDTH is committed to strengthening the Saha Group's long-term growth by developing a connected digital ecosystem that integrates investments, technology, knowledge, and strategic collaborations, enhancing competitiveness and creating sustainable new business opportunities.

Group Data Platform

Develop a centralized group data platform that connects information across diverse businesses, enabling data-driven decision-making and improving organizational efficiency.

Strategic Technology Partnerships

Act as a strategic enabler by connecting group companies with leading global technology partners, including Google, Microsoft, and Amazon Web Services. EDTH strengthens capabilities in Cloud, AI, and Digital Infrastructure through centralized management, capability development, and group-wide strategic advantages.

Knowledge & Technology Development

Promote continuous learning and talent development through training programs, workshops, and knowledge sharing from local and international experts, covering AI, Cloud, Digital Productivity, and emerging technologies with practical applications for organizations.

Shared Services & Digital Transformation

Enhance organizational efficiency through shared services in IT, HR, and Finance, while supporting a structured digital transformation across companies within the group.

About Us

E-Commerce Digital Thai Holding Public Company Limited (EDTH) 

is the central hub for 

E-Commerce and Digital Solutions within the Saha Group,

driving business growth through strategic 

investments, innovation, and global technology partnerships to accelerate sustainable digital transformation.

EDTH team working together

What Drives EDTH

EDTH operates under a long-term growth strategy focused on stability, sustainability, and strengthening the long-term capabilities of the Saha Group through three key principles: 

▸ Building Digital Infrastructure 

Supporting the development of E-Commerce and Digital Infrastructure to enable growth and accelerate digital transformation across affiliated companies. 

▸ Delivering Sustainable Returns 

Investing in quality businesses and assets to generate stable, consistent, and sustainable long-term returns. 

▸ Protecting Shareholders’ Capital 

Prioritizing risk management, capital preservation, and financial stability to ensure confidence and sustainable future growth.

WHY US

Building The Future, Step By Step

April 2025 - THB 1 Billion 

Established the foundation for strategic investments and digital business development. 

October 2025 - THB 5 Billion 

Converted from a private limited company into a public limited company to support organizational growth and future expansion. 

Next Phase - THB 10 Billion 

Planned capital increase to support strategic partnerships and business opportunities both domestically and internationally.

CONSULT AN EXPERT
EDTH digital future
EDTH business strategy

Business Strategy

Building Long-Term Capabilities 

EDTH is committed to strengthening the long-term growth capabilities of the Saha Group by developing a connected Digital Ecosystem that integrates investment, technology, knowledge, and strategic partnerships. This approach enhances competitiveness and creates sustainable new business opportunities.

CONSULT AN EXPERT
Group Data Platform

Building a centralized data platform across the group to connect information from multiple businesses, support data-driven decision-making, and improve organizational efficiency.

Strategic Technology Partnerships

Acting as a Strategic Enabler by connecting affiliated companies with global technology partners such as Google, Microsoft, and Amazon Web Services.

Shared Services & Digital Transformation

Enhancing operational efficiency through shared services in IT, HR, and Finance while systematically supporting digital transformation across affiliated companies.

Knowledge & Technology Development

Promoting learning and workforce development through training programs, workshops, and knowledge transfer from local and international experts.

E-Commerce & Digital Ecosystem

Developing a digital ecosystem to drive growth in E-Commerce businesses while creating new consumer engagement channels.

WHY EDTH, WHY NOW

EDTH serves as a hub for E-Commerce, Digital Solutions, and Strategic Technology Partnerships, empowering Saha Group businesses through investment, innovation, and collaboration with global technology leaders to drive sustainable growth in the digital era.

EDTH serves as the digital driving force of the Saha Group, focusing on the development of e-commerce and digital infrastructure to support digital transformation and strengthen the competitiveness of group companies.

EDTH focuses on investing in high-quality businesses and assets to generate stable, consistent, and sustainable long-term returns for shareholders.

EDTH operates with disciplined capital allocation, prudent risk management, and sound financial principles to safeguard shareholders' investments and ensure long-term stability and sustainable growth.

EDTH has been actively executing its strategic roadmap through partnerships with leading global technology companies, the development of digital and AI initiatives, and the enhancement of capabilities across the Saha Group, delivering tangible results and driving future growth.

EDTH digital solution capabilities

Strategic Partnerships

EDTH has established strategic collaborations with global technology leaders to accelerate digital infrastructure development, strengthen business capabilities, and unlock future growth opportunities.

EDTH partner logos EDTH partner logos EDTH partner logos EDTH partner logos EDTH partner logos EDTH partner logos EDTH partner logos

News & Events

EDTH has continuously driven digital capability development, strategic collaboration, and AI transformation initiatives to strengthen the Saha Group’s long-term competitiveness in the digital era.

9 June 2026

Workshop: “AI Coworker Essentials” for Human Resources and Operations conducted by Napat Jatusripitak and the team from Siametrics Consulting.

5 February 2026

Hosted the “Google Workspace Crash Course” in collaboration with Sahapat (SPC), covering topics including Gemini App, Gems, and Workspace Studio at KingBridge Tower.

26 January 2026

Organized a certificate presentation ceremony to congratulate participants who successfully completed the Digital Content, Social Commerce, and LIVE Commerce training program via TikTok at KingBridge Tower.

20 October 2025 – 26 January 2026

Conducted a structured training program for Saha Group personnel in Digital Content, Social Commerce, and LIVE Commerce through the TikTok platform to support the growth of digital businesses.

EDTH news and events

Keep In Touch

Whether you are exploring strategic partnerships, digital solutions, or innovative business opportunities, 
EDTH is ready to connect and support your growth in the digital era.

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